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Merete

Reiseekspert og innholdsskaper

Jeg heter Merete, og jeg deler reisetips og hjelper hoteller og destinasjoner med å bli valgt – av reisende som faktisk bestiller. Etter 25 år som leder innen design, innkjøp og merkevarebygging i Varner-konsernet, sa jeg opp drømmejobben for å satse fullt på min store lidenskap: reiser, kommunikasjon og historiefortelling.

I dag driver jeg reiseplattformen World with a Suitcase, hvor jeg deler hotelltips, reiseopplevelser, mat og reisetips. Jeg har over en million årlige visninger på tvers av blogg og sosiale medier.

Min erfaring med strategi og markedsføring gjør at jeg tilbyr mer enn influencer-samarbeid. Jeg skaper redaksjonelt innhold som treffer målgruppen din – og gir varige resultater.

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I mitt online reisemagasin og på Instagram @worldwithasuitcase deler jeg reiseopplevelser. Mitt fokus er REISETIPS , HOTELL mine anbefalinger, OPPLEVELSER og aktiviteter på reisemålet og MAT restauranttips.

 

Markedsføring, synlighet og innhold som gir effekt

Jeg samarbeider med turistkontor, hoteller og destinasjoner. Mitt arbeid bygger merkevaren din og tiltrekker deg nye, relevante gjester.

Influencer-samarbeid

– Profesjonell dekning på blogg og sosiale medier
– SEO-optimaliserte blogginnlegg med lang levetid
– Engasjerende Reels og bildekaruseller
– Stories og utheving i høydepunkt
– Krysspublisering og bruk av mitt reisemagasin

Content creation

– Tekst, bilder og video til din nettside eller SoMe
– Reels og Reels-cover i din visuelle stil
– Karuseller og ferdig caption-tekst for Instagram
– Bildebank med rettigheter til bruk i egne kanaler

Strategisk rådgivning

– Synlighets- og merkevarestrategi for reiselivsaktører
– Sparring på SoMe og kampanjer
– Rådgivning

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Nå ut til reiseglade kvinner

Mine følgere og lesere er av reiseglade kvinner, de fleste norske mellom 40 og 60 år. Det er beslutningstakere med høy reiselyst. De følger meg fordi de vet at jeg kun anbefaler det jeg faktisk står for. Når jeg skriver om et hotell eller reisemål, fører det til handling.

Nøkkeltall World with a Suitcase:

  • Over en million visninger per år på nett.

  • Over 30 000 følgere – primært kvinner 40+

  • Høyt engasjement

Synlighet og innhold:

  • Kvalitetsinnhold som bygger tillit og skaper handling

  • Synlighet mot en relevant målgruppe – med lang levetid

  • Et strategisk samarbeid

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La oss lage innhold som inspirerer – og konverterer. Kontakt meg på merete@worldwithasuitcase.com
Du finner meg også på Instagram: @worldwithasuitcase

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Work with me

I am one of Norway’s leading travel influencers, reaching a highly engaged audience of decision-makers, primarily women aged 40+, who actively seek travel inspiration and trusted recommendations.

I specialize in creating high-quality content that drives results, including photos, Reels, and compelling text for both my social media platforms and yours. My engaging and SEO-optimized blog articles enhance visibility in search results, helping your brand attract organic traffic and stand out online.

Additionally, I offer expertise in marketing strategy, brand building, and social media management. With experience working with clients inside and outside the travel industry, I can help you strengthen your brand and grow your business effectively.

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I have traveled to 73 countries

And I am still counting. Approximately 30,000 people follow my travels on social media, with my audience growing every day. I also reach more than one million views annually on my online travel magazine. With a focus on increasing digital visibility, I help destinations and travel brands connect with a broader and more engaged audience.

My followers and readers primarily come from Norway. The audience is 80% women, with the majority aged 40+ — the true decision-makers and my content consistently engages and inspires.

Let’s collaborate – Contact me at merete@worldwithasuitcase.com for a brainstorming session, and let’s make great business together!

MERETE TV GUEST - GOD MORGEN NORGE

Mine samarbeid:

Europa:

  • Touristoffices:

    Thailand, France, Spain, Slovenia, Austria, Great Britain, Ireland, Latvia, Portugal, North Macedonia, Serbia, Bosnia Herzegovina, Norway, Sweden, Denmark, Italy, Turkey, Kosovo and Estland.

  • Hotels, ships, airlines, and activities:

    Norwegian, Widerøe, Nordic Choice Hotels, Thon Hotels, Tanum Strand, Nääs Fabriker, Vann, The Well, Strandflickorna, Björnholmen, 25hours Hotels, Strand Hotel Fevik, Lotshotellet, Nevlunghavn Gjestgiveri, Tollboden Kragerø, Kragerø Resort, Hôtel Imperial Groupe, Royal Antibes Hotel, Hôtel Thalazur, Knutholmen, Bekkjarvik Gjestgiveri, Hardangerfjord Hotel, 29/2 Aurland, STØTT-top of Helgeland, Varberg’s Kusthotell, Arendal Herregaard, Langøya Hovedgård

Asia, Africa & Caribbean

  • Touristoffices:

    Oman, Thailand, Indonesia, Philippines, Maldives, St. Martin and Egypt

  • Hotels and resorts:

    Crown & Champa Resorts Maldives, LUX* Resorts, Kagi Maldives Resort & Spa, St.Regis Le Morne Mauritius, Westin Mauritius, Le Mêridien Mauritius

Cruise Lines:

  • DFDS, Star Clippers

Non-Travel Collaborations

  • Media and Publications: Finansavisen Content, Schibsted Partnerstudio, VGTV, God morgen Norge
  • Other Brands and Industries: North Pioneer, BMW, Line of Oslo, Dahle of Norway, Hadeland Glassverk
“VGTV - TAKE OFF“ ME IN NORWEGIANS COMMERCIAL FOR SPRING 2024
NORWEGIAN CAMPAIGN VGTV ISTANBUL

I Bath UK med en rød koffert fra Norwegian ved siden av en ikonisk rød telefonboks. Merete har rød kjole på, kamera rundt halsen og et papirfly i hånden. Behind the scenes gatelangs I London. Med sjøkapteinslue på hodet i jacuzzi på Themsen. Det er kveld og nattehimmelen er opplyst.

I collaborate with renowned brands such as North Pioneer, BMW, Finansavisen, Schibsted, Hadeland Glassverk, Dale of Norway and Line of Oslo.

I was featured as one of three influencers in a VGTV commercial produced by Schibsted Partnerstudio, titled “Take-Off,” for the airline Norwegian. Additionally, I contribute films and photos to promote Norwegian’s destinations.

 I’m Merete, a travel expert, marketer, and content creator. I share authentic travel tips and help hotels and destinations get chosen by the travelers who actually book. I hold a master’s degree in business and marketing, and I spent more than 23 years in leadership roles within design, buying, and brand building at Varner Group. Five years ago, I chose to leave my dream job to focus fully on travel, communication, and storytelling.

Samarbeid med hotell på Maldivene, strender, reiseblogger og turkist hav.

World with a Suitcase – travel inspiration

Today, I run World with a Suitcase, a digital travel magazine where I publish hotel recommendations, destination guides, food experiences, and curated journeys. I work with hotels, destinations, PR agencies, and tourism boards to create high-quality travel content that builds trust and inspires bookings.

Why My Content Works

Because my background combines strategy, marketing, and editorial work, my content performs strongly across channels. My blog and social media together reach more than 1.5 million annual views.

Let’s Collaborate – work with me

When I feature a hotel, destination, or restaurant, it drives measurable interest and bookings. Moreover World with a Suitcase reaches more than one million annual views across the blog and social platforms. I have over 30,000 engaged followers on social media. In fact I have 400,000–500,000 monthly Instagram views. In addition World with a Suitcase ranks high on Google and Ai-search.

What you get:

  • High-quality editorial travel content that builds trust and inspires bookings

  • Visibility with a relevant, engaged female audience that converts

  • Strategic storytelling with long-term value – more than a one-off promotion

On World with a Suitcase I share:

– Travel tips – REISETIPS
– Hotel recommendations – HOTELL
– Experiences and activities – OPPLEVELSER
– Restaurant and food inspiration – MAT

Merete Moen i sanddynene i Oman barbent og med firhjulstrekker. Samarbeid med turistkontor.

Hotels and destinations

I help hotels, destinations, restaurants and activities increase visibility, strengthen brand positioning, and attract the right guests through strategic travel content. Partners choose me because my content inspires real bookings from a highly motivated audience.

Influencer visibility

– Blog, Instagram & Facebook exposure
– SEO-optimized travel articles that rank and convert
– Engaging Reels, stories, and creatively led social content

Content Creation

– I produce professional photos and videos
– Ready-to-use captions and storytelling tailored to your brand

St. Regis Le Morne på Mauritius med kolonial fasade, strand og palmer samt gjest i resortets loungeområde.

Let’s collaborate

Whether you represent a hotel, destination, tourism board, or PR agency, I’d love to discuss how we can work together. I create high-quality travel content that builds trust, inspires bookings, and reaches an engaged audience of women planning their next trip. Get in touch to explore opportunities for editorial features, press trips, brand campaigns, or long-term partnerships.

Merete Moen, reiseblogger og content creator samarbeid med Tourism Authority of Thailand.