I’m Merete, a travel expert, travel writer and content creator. I help hotels and destinations get chosen by travelers through trusted, high-quality travel content. I hold a master’s degree in business and marketing and spent 23 years in leadership roles within design, buying and brand building at Varner Group, one of Scandinavia’s largest fashion retailers. I left my dream job to focus fully on travel, communication and storytelling.
World with a Suitcase – travel magazine
Today, I run World with a Suitcase, a digital travel magazine where I publish hotel recommendations, destination guides, food experiences and carefully selected travel experiences. I work with hotels, destinations, PR agencies and tourism boards to create high-quality travel content that builds trust, creates long-term visibility and inspires bookings.
Why My Content Works
My background combines strategy, marketing and editorial storytelling with extensive first-hand travel experience. This allows me to create content that works across search, social media and editorial platforms. World with a Suitcase and my social media channels together reach more than one million views annually.

Let’s Collaborate – Work With Me
When I feature a hotel, destination or restaurant, the goal is clear: to create content that drives interest, builds trust and inspires bookings. World with a Suitcase reaches more than 1 million annual views across the travel magazine and social media, with more than 30,000 followers and 400,000–500,000 monthly Instagram views. My editorial content also creates long-term visibility through Google and AI-powered search.
What You Get
- High-quality editorial travel content that builds trust and inspires bookings
- Visibility among a relevant and engaged female travel audience
- Strategic storytelling designed for long-term visibility – not just a one-off promotion

On World with a Suitcase, I share:
Hotels and Destinations
I help hotels, destinations, restaurants and experience providers increase visibility, strengthen their brand and reach the right travelers through strategic travel content. My content combines first-hand experience, editorial storytelling, photography and long-term search visibility – helping potential guests discover, trust and ultimately choose the places I feature.

Content Creator and Travel Writer
- SEO-optimized travel articles designed for long-term visibility
- Exposure across World with a Suitcase, Instagram and Facebook
- Engaging Reels, Stories and social media content
- Professional travel photography and video
- Ready-to-use content and storytelling tailored to your brand
Let’s Collaborate
Whether you represent a hotel, destination, tourism board or PR agency, I’d love to discuss how we can work together. I create high-quality travel content that builds trust, inspires travel decisions and reaches an engaged audience actively planning their next trip. Collaborations can include press trips, hosted stays, editorial features, destination campaigns, content production and long-term partnerships.
Get in touch to discuss how we can create the right collaboration for your destination or brand – e-mail: merete@worldwithasuitcase.co
Selected Collaborations & Partners
A selection of tourism boards, hotels, travel companies and brands I have worked with across Europe, Asia, Africa and the Caribbean.
Tourism Boards & Destinations
France, Spain, Italy, Portugal, Austria, Slovenia, Slovakia, Greece, United Kingdom, Ireland, Norway, Sweden, Thailand, Oman, Indonesia, the Philippines, the Maldives, Seychelles, Mauritius, Kosovo, Bosnia Herzegovina and Uzbekistan.
Hotels & Resorts – Airlines and Cruise
LUX* Resorts & Hotels, St. Regis Le Morne Mauritius, Westin Mauritius, Le Méridien Mauritius, Crown & Champa Resorts Maldives, Kagi Maldives Resort & Spa, 25hours Hotels, The Well, Støtt – Top of Helgeland, Bekkjarvik Gjestgiveri and 29/2 Aurland. Norwegian, Widerøe, DFDS and Star Clippers.
World with a Suitcase in Media
VGTV, God Morgen Norge, Schibsted Partnerstudio, Finansavisen Content, BMW, Dale of Norway and Hadeland Glassverk. VGTV Take-Off campaign for Norwegian · Travel expert and guest on God morgen Norge and NRK Nyheter.









